Project

Experience It and Win Promotion

Objective

Drive consumers to Tempur-Pedic distributor showrooms for a product trial and create a database of leads for future eMarketing Initiatives

Execution

Consumers received a scratch card when they visited a dealer showroom to try any Tempur-Pedic mattress. The scratch card provided a sweepstakes code which the consumer then entered online for a chance to win a cash prize or free Tempur-Pedic products. Over $100,000 in prizes were available in this national promotion, which resulted in a database of over 41,000 unique visitors to the promotional website.