Project

Mother’s Day Promotion

Objective

Encourage multiple purchases of Moen® products by plumbing contractors.

Execution

R solutions partnered Moen® with 1-800-Flowers.com for a great wholesaler promotion, to encourage multiple purchases of Moen® products. When contractors purchased any 12 Moen® faucets, valves or trims they received a $50 gift card for 1-800-Flowers.com. Counter cards with rebates slips helped to showcase the promotion at over 400 Ferguson Wholesale locations nationwide.