Project

Levi’s® Jeans Sales Promotion

Objective

Develop promotion for Levi’s® jeans to boost sales and increase brand awareness.

Execution

R solutions created a turnkey gift-with-purchase promotion that offered consumers a free Crash Nitro Cart® demo video game when they purchased a pair of Levi’s® jeans at Dillards®. Consumers also received a $10 Off Coupon for the purchase of the full video game. During the same promotional period, R solutions also partnered Levi’s® with InStyle magazine for a Jr.’s jean promotion. When consumer’s purchased a pair of Levi’s® jeans, they received a free copy of InStyle magazine. Counter cards and store signage supported both promotions and increased brand awareness. R solutions fostered the relationship with Sony® Playstation® and InStyle, who provided the GWP’s at no cost to Levi’s® and Dillards.