Project

Change a Light Pledge

Objective

Provide incentives for consumers to participate in the annual Energy Star Change a Light, Change the World program

Execution

R solutions secured partnerships with Ford Motor Company®, Lithonia Lighting®, GE, Hunter Fan Company, Maytag®, and Filtrete™ to implement an in-store sweepstakes at The Home Depot stores nationwide. Consumers took a pledge to replace an incandescent light bulb with an energy efficient compact fluorescent light and then were entered into a sweepstakes to win a Ford Escape Hybrid. The promotion received over 60,000 sweepstakes entries and helped The Home Depot earn the Energy Star Partner of the Year designation.