Project

Pint for a Pint™ Program

Objective

Support a good cause and promote sales of Baskin-Robbins ice cream pints

Execution

R solutions assisted Baskin-Robbins with their regional and national rollouts of the Pint for a Pint program. Certificates for free pints of Baskin-Robbins ice cream are sold to blood collection agencies at a discount of over 50%. The certificates are then handed out by the blood collection agencies as an incentive for consumers to donate blood. R solutions compiles a list of blood donation organizations and locations and provides program information that leads to annual sales of over 200,000 certificates.