Project

ACE® Co-Op Dealer Market Promotion

Objective

Create excitement and drive dealer purchases

Execution

R solutions developed and executed a turn-key partnership promotion with Maui-Jim® Sunglasses, encouraging ACE dealers to purchase selected Minwax® & Thompson’s® WaterSeal® product assortments. A professional Maui-Jim® fitting station was set up directly in the tradeshow booth, which included displays, mirrors, posters, banners and literature to build excitement for a truly memorable experience. This dealer incentive program resulted in a 172% increase in product assortments being purchased during the 3-day show period.