Project

Match 3 & WIN Contractor Incentive Program

Objective

Develop a loyalty/incentive program to encourage plumbing contractors to buy Moen products

Execution

When contractors purchased at least $25.00 in qualifying MOEN products from participating Ferguson® counter locations, they automatically received a FREE game piece. If they matched 3 of the same family of products, they won the prize associated with that prize level. This incentive program contributed to over a 14.8% comp sales increase at participating Ferguson locations. R solutions developed a full turnkey program and managed all aspects including promotion design and development, sales tracking and prize fulfillment.