Project

Sweepstakes with product overlay directed to co-op dealer

Objective

Build loyalty to the Gorilla Brand from existing sales network

Execution

R solutions was given the task of increasing sales of Gorilla Glue during off peak months with a Sweepstakes and product overlay directed at the co-op channel. R solutions secured Suzuki as a partner in exchange for in-store exposure and supported the program with counter cards, corrugated displays and tear pads.

Gorilla Glue sold 3000 displays during the promotional time period with a significant sales increase for co-op distributors.