Project

Minwax® Floor Care Center Display

Objective

Introduce the NEW floor care product line from Minwax® and drive sales at Sherwin Williams® stores.

Execution

R solutions created an engaging floor display to create awareness of a new product line and promote sales in regional Sherwin Williams® stores. The eye-catching display encouraged the tandem use and purchase of three products. The display drew attention to the new product mix and also highlighted each product’s function to help educate the consumer. The display helped boost sales during the sales period and gained permanent product placement in Sherwin Williams® stores nationwide.