Project

Regional Retailer Promotion

Objective

Increase sales of Meijer gallons of milk during key baking month of December

Execution

R solutions helped Smith Dairy sell 150,000 extra gallons of milk at Meijer stores during December, a key baking month. Through a partnership fostered by R solutions, Betty Crocker provided 150,000 packets of blueberry muffin mix in exchange for exposure in the baking aisle. Consumers received one packet for free when they purchased two gallons of Meijer Milk.

This promotion was also supported in the dairy aisle with headers and wobblers on the milk bossies.