Project

Grand Opening Program

Objective

Promote the Grand Opening of new LensCrafters stores in their local trade area

Results

Successful Grand Openings are essential in establishing a new store location and creating opportunities for long-term success. R solutions supports LensCrafters by administering a turnkey program which is implemented directly with each store’s Optical Manager. The program includes local print, radio, POP, direct mail and in-store events. As a result of the awareness created, the in-store events are attended by an average of 150 new customers and eye exams are often booked for several weeks following each store’s Grand Opening program. All Grand Openings are executed within predetermined budget parameters.