Project

Camerist™ Introduction

Objective

Create awareness and drive wholesale orders for a new premium faucet line

Execution

R solutions developed and produced a unique counter top display to introduce Moen’s new Camerist™ faucet line to contractors purchasing through Winnelson wholesalers. This cost effective display held 6 product packages and showcased an actual sample faucet below the informational header. R solutions also executed an initial dealer “buy-in promotion” where dealers could receive up to 5 faucets and the display FREE based on their opening order purchase. R solutions implemented a dealer sweepstakes overlay to maximize purchases of the product.