Project

Bike Week Guerilla Marketing

Objective

Promote the Progressive Brand with motorcycle riders while generating qualified leads for their independent agent network

Execution

Brand Ambassadors canvassed Bike Week crowds in Daytona, Fla. taking pictures with attendees, conducting short surveys, qualifying leads and distributing premiums. The program was supported with signage that was placed before the event and display of a custom-built Progressive motorcycle. As a result, 900 premiums were distributed, over 1000 surveys were conducted, and the promotion generated 545 qualified leads in less than four days.