Project

Disney Cross Promotion

Objective

Drive ice cream sales at grocery during back-to-school timeframe

Execution

R solutions brought the national brand of Disney to Smith Dairy in a partnership promotion that boosted ½ gallon sales by 225,000 within the promotional time frame. Consumers who purchased two ½ gallons and a video received $5 back by mail, which allowed Smith Dairy to build a valuable database of 35,000 active consumers.

The promotion was supported by FSI coupons, in store freezer statics, local radio, on freezer rebate pads, belly bands on milk products and an ad slick CD for local retailers.