Project

Costco Pallet Merchandising

Objective

Work within Costco’s merchandising/structural packaging guidelines to create an engaging and persuasive store display

Execution

R solutions was given the task of demonstrating to consumers why the comparatively high cost of the Hydro No-Crank Hose Reel was worth the additional investment.

An engaging pallet display, which conveyed that the hose reel was activated by water and not hand, helped turn a 40 store test into a chain-wide stock item. The powered motion displays attached to each pallet helped test stores sell out of product during the promotional time period, leading to a chain-wide order.