Project

Winner’s Circle Rewards Program

Objective

Develop incentives for distributors to stock and recommend a full spectrum of TCP lighting products

Execution

R solutions created an annual incentive program through which distributors accumulate points for every dollar of TCP merchandise sold to the contractor network. Accumulated points were exchanged for prizes, including incentive travel, branded merchandise and electronics. This incentive program contributed to a 23.5% comp sales increase to participating distributors.
R solutions developed a full turnkey program and managed all aspects including website design and development, sales tracking, prize fulfillment, CRM functions and result tracking.