Project

Local Store Marketing Resource CD

Objective

Create a resource enabling stores to effectively market themselves to their local trade area while maintaining/reinforcing the brand

Execution

R solutions designed and developed a complete marketing program that was distributed to all Baskin-Robbins chain stores. The program contained hundreds of customizable marketing materials, including coupons, community outreach programs, signage, brand standards and a full image library. Stores could personalize the materials by dropping in their individual locations, offers, expiration dates and featured products. Additionally, most materials were created in bilingual (English/Spanish) versions. The program materials are updated annually and re-distributed.