Project

Sonneborn® 100 Year Anniversary Contractor Rewards Program

Objective

Develop a loyalty/incentive program encouraging commercial concrete contractors to purchase select Sonneborn® products

Execution

R solutions created a turnkey 12-month incentive program through which contractors accumulated reward points for select Sonneborn® products purchased from participating distributor locations. Accumulated points were exchanged for incentive travel, branded merchandise and electronics. Also, registered contractors earned sweepstakes entries for a Hummer® H2! This program contributed to a sales increase of over $1.3 million on the featured products. R solutions managed all aspects including design and development, GM partnership coordination, sweepstakes management and prize fulfillment.