Project

Taste America and Win!

Objective

Promote the Limited Time Only Summer Menu at all Eat’n Park Restaurants

Execution

R solutions secured partnerships with Southwest Airlines, Busch Gardens, Hollywood Video and Budget Rental to offer consumers a chance to win great prizes. Each consumer was provided with the promotional summer menu and a sweepstakes scratch card, every one of which was a winner of a prize. The program resulted in a 25% increase in sales of Summer Menu Items over the previous year.